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Team HOUNDWORTHY suited up and packed the van for yet another successful trip to London last week, bringing our best wares to exhibit at the annual Spirit Of Summer fair held at London Olympia. Smaller than the winter edition (Spirit Of Christmas), this show attracts a decidedly well-heeled crowd for three days of relaxing retail therapy.

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If you’ve never visited this fantastic Victorian building, you really should. The immense curved steel & glass ceiling overhead lets in a huge amount of light and it’s the little architectural details of the space that makes it a standout venue for lifestyle shows.

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Claiming “HOUNDWORTHY wows at Spirit Of Summer” is probably a bit of an understatement. Our pop-up was once again one of the most popular stands in the hall!

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Coming to the end of dog coat season we chose to show only two of our great range of Billy Wolf dog jackets, but they still garnered loads of attention.

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And our indie magazines were also popular. You can browse Doghouse, Cereal and Another Escape here.

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We even enjoyed some serious celebrity spotting when both Johnny Depp and Richard E. Grant casually strolled by our temporary hound emporium. Alas, neither was actually brave enough to attempt shouldering through the throngs of mostly female shoppers filling our tiny stall, but we can say with full confidence that we definitely made confirmed eye-contact, getting “the nod” as it were. Hey, when Captain Jack Sparrow and Withnail notice you, you must be doing something right! Right?!!

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Customers loved these beautiful dip-dyed cotton rope dog leashes from Grey Paw, our own exclusive Nelson range of British Naval Rope dog leads, and the UK’s best selection of awesome floating dog toys. Gorgeous luxury dog beds from Cloud 7 where also a major hit, alongside our exclusive own-label rare breed sheepskin dog beds.

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Hounds of London clearly don’t slum it! We had a wonderful show and it was a joy to meet so many of our fans who had made the effort to drop in and say hello; many having discovered us via Instagram. Gotta love it when you see social media connections translate into real people connections. Love it. Add Spirit Of Summer to your calendar for next year. We’ll be there.

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