HOUNDWORTHY AT GOODWOOD REVIVAL 2014

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The Goodwood Revival is a three day festival held every September at The Goodwood Circuit, near Chichester, England. And we friggin’ LOVED it. Here’s our little pictorial review…

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Utilising a virtually unchanged motor racing track previously used for the British Grand Prix, it celebrates the classic motoring period from 1948-1966.

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A beautifully preserved time capsule of the glory days of racing, the entire ground and outbuildings, paddocks, etc are meticulously maintained with historic accuracy. Period typography, colours and detailing is all used to great effect to create a truly immersive vintage racing experience.

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Goodwood Revival 2014 attracted an international crowd of 150 000 visitors, with virtually all attendees appearing in vintage period costume. If you love proper vintage styling, you’ll go nuts for this show. And if you like WW2 airplanes, OMG. THIS WAS AMAZING.

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HOUNDWORTHY exhibited for the first time this year and our fab pop-up shop in the Over The Road section proved popular. Our superb selection of curated dog toys and stylish dog jackets wowed the very well put together crowd.

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Our unique blend of heritage brands and high quality canine accessories was a perfect fit for the happy hordes of shoppers, and we met loads of wonderful dog owners who were both surprised but pleased there was a store (THIS ONE!) at the event that catered for them. And as at other events, we met many of our regular Instagram followers who stopped by just to say hi. Awesome.

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HOUNDWORTHY will be back next year (September 11-13, 2015). Same stall near the Doom Bar tent. It sold out last year so if you’re going to do it, get those tickets early. Oh and if you want to see more pics from the event, there are more on our Instagram.

Order tickets here… https://grrc.goodwood.com/section/goodwood-revival/

 

FROM THE ARCHIVES: HOUNDWORTHY’S 60 SECOND INTERVIEW WITH SMARTA.COM

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SMARTA interviews HOUNDWORTHY co-founders Morgan Cummins & Jo Holdaway to find out what drives the world’s most ambitious dog lifestyle company. This article originally appeared here.

60 SECOND START-UP: HOUNDWORTHY

Looking for luxury products for your four-legged companion that suits both your needs? Well this week, we’re featuring a business that deliver authentic goods for man’s best friend. But it’s not just about the product, HOUNDWORTHY do all in their power to ensure a tip-top service.

0-5 seconds: Sum your business up in a sentence

HOUNDWORTHY is a celebration of exceptional, worthwhile things for the canine-inclined, delivered via our online store www.houndworthy.com; we are the most authentic dog lifestyle company on the planet.

5-10 seconds: What’s the business model?

HOUNDWORTHY curates a world class collection of gear and apparel for discerning dog owners. We seek to encourage dog people to choose better goods for their hounds and make more informed, meaningful decisions about everything they share with their four-legged companions. HOUNDWORTHY is redefining the dog shopping experience and delivering products that simply make life with dogs better.

10-15 seconds: Who are your competitors?

The pet accessories industry is incredibly fragmented and there really isn’t any true champion for discerning dog owners. While a few luxury brand challengers exist, and serve the top end of the market, our approach is more 360. We believe dog people share universal truths, whether you’re aristocracy or a beach bum, urban hipster or suburban adventurer. No other dog lifestyle company is the real deal. We are.

15-20 seconds: What’s your USP?

Authentic superb quality dog products presented by real dog people, with our names and faces above the door, with no hard-sell bullshit and definitely no rubbish on sale to simply make a fast buck. We believe in what we do and stand behind everything we say, share, sell and think.

20-25 seconds: How have you funded it so far?

We launched our business on a wing and a prayer, from our own piggybanks, putting our own money behind something we whole-heartedly believe in. Now, 12 months in, we are exploring more expansive funding options and have been really pleased with the interest (globally) our business has attracted thus far.

25-30 seconds: What were you doing before?

Morgan was working as a freelance advertising creative for international branding agencies. Jo is a qualified graphic designer and art teacher, and was working as a freelance illustrator while also managing a small market research facility.

30-35 seconds: Where did the idea come from?

We had an epiphany moment while out walking our own dogs along the 2 miles of beach that’s on our doorstep; we looked around at the gorgeous landscape surrounding us here in Britain and realised hey, this was something that mattered. The beautiful English countryside represents something all dog owners would rather be doing… being outside, with their most loyal and loved companion, exploring, relaxing, just being happy and content and enjoying some freedom with a creature that loves you unconditionally.

35-40 seconds: What’s the smartest thing you’ve done so far?

Just going ahead and starting something we knew nothing about. Our business facilitates happiness… we make people very happy. Spend a few mins on any of our social media and you’ll soon see what we mean. And we work with the most socially enabling subject on the planet. Opening up and telling every person we meet about our business and our goal to build the world’s most meaningful and recognised dog brand is the smartest thing we’ve done so far – we’re getting a lot of love back.

40-45 seconds: What’s the stupidest?

Thinking we could do this alone. We’ve realised through doing that you need to pull the right people and resources towards your idea and yourselves in order for it to achieve greatness. Nowadays we’re embracing every chance to share our idea and our vision for our business, and connect with others who can help us realise it.

45-50 seconds: If your business was a biscuit, what would it be?

Gravy Bone, obviously. Except we’d probably re-work the recipe so it was the best damned thing your dog ever tasted.

50-55 seconds: Which idea are you a bit jealous of?

Not sure if jealousy is the right way to think about how we feel about the ideas that wow us. So few companies set out to change an industry, change the wider perception for something that applies to a lot of people in a lot of places… so for those that do it successfully, we have nothing but huge respect and admiration. So perhaps we have envy, not jealousy! Ha! The guys at Innocent did something great with their brand, proving that speaking with honesty and going against the grain when it comes to marketing “norms” can resonate with real people in their millions.

55-60 seconds: Where are you going to be in 12 months’ time?

Our business is poised for great things and opportunity quite literally bangs on our door with increasing regularity! The sky’s the limit. We genuinely feel that there is nothing that HOUNDWORTHY can’t do (and do better than anybody else). Look for more of our own signature range entering the market and interesting collaborations with companies who simply get why we exist and why life with dogs is one of the most rewarding experiences you’ll ever know.

To find out more about HOUNDWORTHY, click here, like them on Facebook, follow them on Twitter or keep an eye on their Instagram.

OUR FIFTEEN MOST POPULAR INSTAGRAMS + ONE EPIC FAIL

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We know that you know that we know Instagram is merely the world’s biggest and most instantaneous popularity contest ever. Like ever, ever.

But we friggin’ love it. And since day one we’ve tried to keep ours interesting, varied and hopefully offering a genuine reflection of the stuff we enjoy or just find funny, neat or otherwise inspiring. With a few choice product placements thrown in for good measure. Duh.

Nowadays, if you aren’t sharing what happens in your world on a daily basis (hourly? minutes?seconds?) people kinda think you’re dead. Or old. Or soon to be either of those. Whether you like it or not, this generation is sharing photos and vids like there’s no tomorrow. And it doesn’t really look like it’s gonna let up anytime soon.

Here are our fifteen most popular Instagrams, as voted by you, the hound loving community. Oh and one that nobody appreciated. Ok, well almost nobody.


1. CUTE… BUT NOT ENOUGH TO WIN – 54 likes
http://instagram.com/p/mTo8zOPlGo/

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2. DOGS WATCHING DOGS ACT LIKE FOOLS – 56 likes

http://instagram.com/p/lNmR5UPlOA/

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3. DROWNED RAT – 58 likes
http://instagram.com/p/epALgRPlJl/

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4. DOXIE ON A SKATEBOARD, OBVIOUSLY – 59 likes

http://instagram.com/p/b4ocqNPlDd/

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5. SPRING-LOADED JACKAPOO – 62 likes

http://instagram.com/p/eQQQ7YPlET/

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6. GET YOUR WEINER OUT ON A TRAIN – 62 likes

http://instagram.com/p/kE1dxQPlOM/

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7. SHAGGY BEAST RIDING SHOTGUN – 66 likes

http://instagram.com/p/hxpLcnvlKj/

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8. A DOG-INFESTED 1970 MORRIS MINOR TRAVELLER  – 67 likes

http://instagram.com/p/c6H_UXvlP4/

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9. CAT INSULTS ARE ALWAYS POPULAR – 68 likes

http://instagram.com/p/m2Vg8RvlAg/

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10. VICTORIAN BRICKWORKS AND GREENERY – 71 likes

http://instagram.com/p/c6JOFnvlBa/

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11. NOT EVEN A GREAT PHOTO… BUT IT’S A PUPPY – 72 likes

http://instagram.com/p/kerbDjPlJ-/

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12. INSPIRATIONAL QUOTE-LIKE SUNSET IMAGE –  75 likes

http://instagram.com/p/hy7e0ovlOq/

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13. AIRBORNE TERRIER SILHOUETTES – 96 likes

http://instagram.com/p/gm_WotPlMZ/

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14. AND THE WINNER IS… THIS FAMOUS COLLIE WEARING OUR GEAR – 13856 likes (only 56 of them ours)

http://instagram.com/p/m6XEvMvlOx/

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15. OK THE REAL WINNER IS… TADAA! LITERALLY, A BIG BALL OF FLUFF – 144 likes

http://instagram.com/p/jmBUgZPlMm/

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16. AND THE BIGGEST LOSER? KEVIN BACON. YES, THAT KEVIN BACON – 9 likes

http://instagram.com/p/jPkzQmPlE7/

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Love Instagram as much as we do? Follow HOUNDWORTHY and tell your canine-appreciating friends about us. Use our tags #chasemore or #muttmoment so we can find you. Or tweet us.

P.S. We actually love Kevin Bacon. You people are crazy. He’s awesome and always will be.

 

FROM THE ARCHIVES: A CASUAL MAN INTERVIEWS HOUNDWORTHY CO-FOUNDER MORGAN CUMMINS

 

INTERVIEW WITH MORGAN CUMMINS FROM HOUNDWORTHY

This article originally appeared here.

HOUNDWORTHY provides discerning like-minded individuals with the finest selection of quality dog goods ever assembled. More than just an accessories company, HOUNDWORTHY is also a collection of thoughts feelings, images and ideas about how life with dogs is inherently rewarding.

Their products are selected carefully and everything they stock is something they either use regularly or can recommend unreservedly. These are genuinely worthwhile goods, and HOUNDWORTHY is their way of sharing them with those who will appreciate them most. We caught up with Morgan Cummins co-founder of HOUNDWORTHY to get a bit more of an insight into the brand.

Who are you and what is your role in the company?
My name is Morgan Cummins and I’m the Creative Director and co-founder of HOUNDWORTHY.

When was HOUNDWORTHY founded and by whom?
HW was launched in June 2013 by myself and co-founder Jo Holdaway.

What was the reason for starting Houndworthy?
We came to the realisation that there wasn’t really anyone looking at the dog owning lifestyle in a way that genuinely reflected what it is like to be part of this great fraternity of dog-lovers. When you live with a dog, you truly are part of a lifestyle that experiences the world differently than those without a dog; you spend a lot more time outdoors, you tend to be incredibly social, and you’re constantly engaging with not only everything around you, but also with the crazy little maniac running around at your ankles (sometimes its a big maniac).

We concluded that having a dog was every bit as much a lifestyle choice as surfing, or camping, or running, or any of the usual lifestyle pursuits. In fact, more often than not, you probably get involved in all of the above, thanks in part to your dog. The dog shopping experience on the other hand, was nowhere near as enjoyable or rewarding, so we decided we were going to change that. We developed the HW idea as somewhat of a reaction to all the twee, girlie stuff that seems to be how the vast majority of dog retailers (and manufacturers) communicate.

Visually, verbally, tonally: everything seemed either very childish or very unsophisticated, permanently stuck on repeat using cute terms like pooch, woof, pups, doggies, etc. which kind of felt like it alienates guys. Over half the people I ever encounter walking their dogs are guys, yet I know for a fact that 99% of online dog stores would instantly make a guy think “what the hell am I doing on this lame site!!!???”. We figured we could fix that. Make a shopping experience that didn’t reduce things down to kid-replacement levels, and where guys and girls, young and old, could appreciate the cooler aspect of owning a dog.We believe dogs are incredibly worthwhile creatures, great friends, and awesome companions.

You choose your dog and they choose you. So why aren’t the goods that you use with them treated with as much respect? HOUNDWORTHY is our way of filtering out the crap and providing other dog owners with a collection of great canine gear that not only looks great, but also is outstanding in terms of quality and design.

What is the first thing you do when you get to work?
Double Espresso Macchiato, usually with a dash of cream and one brown sugar. Jo invariably draws the morning shift for dog walking and the boys always get a good run-out with her first thing each and every day. While she’s out trying to knock the wind out of our two terrier-poodle crosses, I get stuck into the multitude of things that need to be done in order to keep a business like ours firing on all cylinders. Email, social media feeds, PR meetings, supplier/partner phone calls, cleaning my teeth, you name it, I’m doing it. And often in no particular order.

Could you tell us what a typical day at HOUNDWORTHY HQ is like?
Orders from the previous day are sorted, packed and sent out first thing in the morning. We maintain our own social media feeds so these are essentially “always on” and have to be tended to throughout the day (and night). But we both enjoy this aspect of running an online business, and because HW really is much more to us than just a store, we both really like investing time and effort into getting to know who our fans are and why they enjoy engaging with our brand. Jo does the majority of our photography and it is a never-ending requirement for a visually-driven brand like ours. In between all this design and brand-building effort, we also keep very open lines of communication with our suppliers who are all over the planet. We spend a lot of time on Facetime and Skype!

How do you go about sourcing and selecting the quality goods you stock?
We try and trust our instincts. So many companies say they “scour the planet for the very best blah blah blah” but we know that it isn’t really about searching relentlessly. It’s about finding simple, well conceived products that can stand on their own merit once you give them a platform from which they can be admired. HW is our platform, it’s our way of showing others the goods that we think are cool, we think will do a job, and are stylish choices that will live up to expectation. It’s not always about being the most expensive or the most “luxury” thing available. Our goods are things we simply believe are good.

Tell us a bit about why you stock goods for dog owners as well as their four legged friends?
Life with dogs means you do loads of stuff together. You’re outdoors together. You walk together. You play together, you go on road trips, you travel, you do so much stuff together. You head into town together, you meet friends together. Over time, you start to realise there are things you tend to always  have on you when you’re with your dog. We figured our store wouldn’t be complete if we didn’t provide some of the things we think make life with a dog easier or more enjoyable. Excellent people goods that go well with our fine collection of hound goods.

Is there plans to open up a brick and mortar store?
HOUNDWORTHY has the potential to be many things in many places and that may include retail locations when the time is right. We have our eye on the long game with this business and anything is possible. Dogs are the most pervasive companion animal in human history, and they are everywhere we are. HOUNDWORTHY can be too

What does the future hold for HOUNDWORTHY?
We are building the world’s most recognisable dog brand. That is our goal. If you ask anybody to name a famous dog brand, or any brand to do with owning a dog, they can’t. At best they might start naming dog food brands. For us that’s lame. We are going to establish HOUNDWORTHY as a globally recognised company that celebrates all that is great about owning a dog. And we’ll do it with a level of style, authenticity and honesty that we don’t believe exists in the market right now. We’re going to change dog retail for the better!

Thanks Morgan, for taking the time out to help us better understand the inner nature of things at HOUNDWORTHY. We wish you all the best for the future. ACM

(Read the original article posted 06/08/2013; A Casual Man interviews HOUNDWORTHY co-founder Morgan Cummins)